I love my mum. But I admit it: when I was young, something about her drove me crazy when I went out for shopping with her. Let me give you some context – and I promise it’ll relate to how to create a content roadmap. A few years ago, I used to go with my mum to buy new clothes. I was a student then. Sounds fair, right? The thing is, when she said, “I’m going to the shopping center. Do you want to come with me and buy some new clothes?” What I understood was: “I’m going from point
LinkedIn is all about authority, credibility and building relationships. But the truth is, few people pay attention to those things – not, at least, in the right way. And let’s be honest: LinkedIn is not an easy social network to understand. I’ve said that LinkedIn is about authority, credibility and building relationships, but if you think about it, our personal relationships are based on the same fundamentals. Let’s think in the context of a networking event. We’ve all been there. People coming in and out, talking in small groups, exchanging business cards, shaking hands, and so on. A networking event
One of the biggest challenges that I had when I started building an audience was my fear to teach other people. I felt like an impostor even though I knew what I was I was talking about. This is the so-called, “impostor syndrome”.
I’m going to show you on this post how I overcame the fear of teaching and ended enjoying sharing my knowledge with my audience.
You are starting creating content, some good content that you know is useful for your audience. But there is no traction. Visits are stuck. People don’t write down any comments on your posts, and nobody shares the content on social media. Then, how can you grow your audience? It looks like you are doing everything that you should be doing. Then what? Like magic, you read somewhere that Guest Posting is a powerful tactic to grow your audience. And you are wondering if this is another BS about online business. Well, the truth is that guest posting works. Especially in
A few years ago I moved to the UK to start my own business, internationally. That sounds cool, right? Imagine the headline on your LinkedIn profile: “International Entrepreneur”. I remember those days when colleagues and friends ask me about what I was doing. They were amazing. They said comments like: “Oh man, you are so lucky, you can do what you want and work anywhere” or something like “I want to do that someday, I wish I have a stroke of luck to be able to do it”. I can do what I want? I am so lucky? What the
Did you wonder how some people have such an amazing audience? One of my favourites content creators is Ramit Sethi, from I Will Teach You To Be Rich. He is creating high-quality content for years. Every time Ramit publish a new piece of content, let’s say a new blog post, rapidly have dozens of comments. Sometimes hundreds. I have to confess that I feel jealous when I look at those things. I would like to have that massive and loyal audience. Don’t you? Can you imagine your own legion of 1,000 true fans spreading your content every day? By the
Are you a funny person? Maybe you meet someone who is a funny person. The one who always has the perfect comment in the right moment. Ingenious, quick and smooth. They look so natural at it. When you meet one of those guys, they stick in your mind no matter how many other people are around. It’s not just about being funny. There is something entertaining when you speak with them. It’s just easy to talk with that people. I am going to tell you a little secret, ok? I’ve tried to “be the funny guy” in the past. You
If you are an entrepreneur, you will know what I mean if I talk about the “rollercoaster effect”. We’ve all been there. It is simply a part of being an entrepreneur. You have ups and downs all the time. In the morning, you send several emails to potential clients on your CRM. They are warm leads, you’ve talking with all of them, and they have interest in your services. The only problem, they have no rush in hiring you. Nobody responds your emails, and if the did, you have a vague answer like: “oh, well, it’s interesting, but we don’t
Let me tell you an uncomfortable truth about content. NOBODY cares about you and your shit. Sorry, about the hard begging today. But the sooner you learn this, the sooner you’ll put yourself in the right direction. And, what’s the right direction you might be asking right now. The right direction is switching your mind from blogger to publisher. From writing your “stuff” to writing for THEM (your audience). The mistake #1 why a content business fails is the lack of focus on a particular audience persona. In my case, all started making sense when I change my point of
I feel so little when I see some people creating content almost every day, on high-quality standards. Don’t you? Do these people ever sleep? Do they have a super power or something? Well, this is mainly because of two factors: They have a PROCESS They have PRACTISED a loooooot I cannot teach you so much about the second one; this is up to you. If you want to become really good at something you have to repeat and repeat, over and over, until you master what you do. BUT… I can tell you few interesting things about the process because