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Boring Industries

How To Create Engaging Content About Boring Industries

Creating remarkable content is about creating valuable, actionable and unique content to serve others. But there’s a missing ingredient in that formula: it has to entertain your audience. And that’s a huge challenge when we’re dealing with boring industries. I’ll show you how to solve this in these posts.

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build an audience without a blog

How To Get An Online Audience When You Don’t Have A Blog

I am a huge procrastinator. If I’ve learned anything, it is how to differentiate between EXCUSE and BARRIER. Let me tell you the difference between them, based on my own story. Did you know that I am from Spain? I am. I started learning English when I was 29 —I’m 34 as I write this. Twenty-nine is pretty late in life to learn a new language. Anyway. At the time I decided to write my blog and start building a business following The Content Way, I was unable to write more than 400 words. So I was building my website,

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working from home

The Unsexy Reality Of Working Online, And How To Improve It

“Working online must be amazing!” This is what a guy told me some time ago. We were at a bar having some drinks, because it was somebody’s birthday. It was one of those situations where you’re chatting with a friend of a friend and comes up the question: “So what do you do?” I was focused on my international trade consultancy business at the time. So I explained what I was doing. I said: “Basically, I am based here in the UK, my clients are in Spain, and I provide them with market intelligence reports about Latin American markets. You

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