Creating remarkable content is about creating valuable, actionable and unique content to serve others. But there’s a missing ingredient in that formula: it has to entertain your audience. And that’s a huge challenge when we’re dealing with boring industries. I’ll show you how to solve this in these posts.
We live in a great moment in history to be an entrepreneur, every day more independent professionals are changing the way we do business. But there are is a HUGE question: How are you going to stand out of the crowd?
In this post, I’ll show you the MIXTAPE technique and how you can apply it to grow your audience when much faster than start creating crazy focus niche content.
Welcome to The Content Way! I am very happy to bring you the very first episode of The Content Way. You can listen now to this introductory episode where I’ll tell you what I am going to talk in the show and what you can expect.
There are not many online marketing “secrets” left, but trust me, LinkedIn Groups is probably one of them. I’m going to show you how to build credibility, get leads and generate a ton of traffic to your site from one of LinkedIn’s most undervalued assets.
Finding the key people on your industry is essential to building a powerful network on LinkedIn, but surprisingly not many people know how to use LinkedIn search options to get the most of it. I’ll show you every filter and combination to find EXACTLY who you are looking for.
LinkedIn is a fantastic tool to expand your network, but also, is a great tool to reinforce your relationship with your current network. Especially with employees and other peers. I’ll show you in this post how you can build a strong marketing machine with the help of your colleagues.
I am a huge procrastinator. If I’ve learned anything, it is how to differentiate between EXCUSE and BARRIER. Let me tell you the difference between them, based on my own story. Did you know that I am from Spain? I am. I started learning English when I was 29 —I’m 34 as I write this. Twenty-nine is pretty late in life to learn a new language. Anyway. At the time I decided to write my blog and start building a business following The Content Way, I was unable to write more than 400 words. So I was building my website,
“Working online must be amazing!” This is what a guy told me some time ago. We were at a bar having some drinks, because it was somebody’s birthday. It was one of those situations where you’re chatting with a friend of a friend and comes up the question: “So what do you do?” I was focused on my international trade consultancy business at the time. So I explained what I was doing. I said: “Basically, I am based here in the UK, my clients are in Spain, and I provide them with market intelligence reports about Latin American markets. You