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We’ve all been there before: you were invited to a friend’s party last week, and you met a lot of new people. The next week you meet a guy from the previous week party in a coffee shop. Good guy, you were talking about a lot of interesting things him, but… he didn’t remember your name. DAMMIT! That feels like a punch in your stomach. How can he don’t remember my name? But to be honest, there were a lot of people in the party. So many names to remember after a few drinks. It’s unlikely that he remembered my
Building a content business takes time and effort, but you can have a lot of fun on the journey, so relax and enjoy discovering who are the real people behind the numbers on Google Analytics, because this is the reason in all of this, the people. Additionally, you have a podcast episode of The Content Way where I explain with my own words the topic. Let’s go to it!
This Is Why LinkedIn Ads Will Make You Earn Money With Your ContentLinkedIn is becoming a great content marketing platform in itself and, LinkedIn Ads is boosting the possibilities to make real and quick clients from your content marketing strategy. Promoting your content in front of a targeted audience is always a goal, but the benefits in doing it so in LinkedIn are amazing. The way that you can match your personal story with your content, interact with your colleagues and explain what you did on previous projects and what have, you learned to give you a perfect context to
How to be productive if you are a crazy multitasking solopreneurHow to be productive is just a difficult thing on a regular basis, but what happens if you are managing two or more different projects at the same time, that could be crazy, I know about it. If you are a solopreneur, running a business on your own, you probably think days should have 30 hours at least. We are alone most of the time, especially in the early stages of a business project, which means that you are a multitasking person. I am active right now on three different projects. There
Why a Content Business can change your business and your life foreverI love the idea of a Content Business as a way to start from scratch. Some people talk about that as a way to capitalise your knowledge, other people focus on a personal brand strategy. I think is a lot more than that. Either way, we all are talking about the same: the capacity to create a significant business around a content marketing strategy. Do you want to know why you should be doing this with your business? What will you find here? Difference between a tradicional business and a content
How to grow your blog audience is always a challenge, but in your first year of blogging? It could be a nightmare.If you are new to blogging, the first year is the most challenging and important phase in a blog’s life. So, what? Because, when you start blogging nobody is reading you, you don’t have credibility or authority and, because of this, it is very difficult to build a meaningful audience. I want to do a simple guideline about the best actions that you can do in your first year of blogging, to increase the possibilities of success. What will you learn
The exact amount of words you need in every blog post is the exact amount of words you need to say what you just need to say. No more, no less. I’m sorry, is not a magic formula here, just common sense. Using fewer words than necessary to say something will make your content incomplete. Using more words than necessary to explain an idea to your reader is just boring. Yo don’t need 2,500 words in every post you write just because a Marketer Guru said that’s the way to rank higher on Google. Your mission is to create amazing
Firing a client was not an option for me a couple years ago. But sometimes you just need to follow your instinct (and common sense) and take a step further in your relationship with your clients. We all know how important is to keep your pipeline busy and full of future clients. But it’s just as important, or even more, to qualify those leads and figure out if you really want to work with them. Otherwise, you will find someday in your client portfolio a bunch of people you don’t want to work with. Have you ever been in the situation where
As you might listen recently, Youtube has changed their “content restrictions policy” (again) and Youtubers are sooooo Happy about it. If you are a content creator, you should pay special attention to this post if you want to build a long-term business around your content and your audience. What’s an online rented ground floor? When you are creating content and you put it somewhere online, then you need to use a platform. Any platform to allocate and display your content. There is basically two options, you own the platform which means you have control over it or you have to use a
Building a LinkedIn content marketing strategy is one of my favourite ways to be in touch with the audience I am writing for. We can choose from a large social network variety, but LinkedIn is, by far, one of my favourites, if you consider LinkedIn a social network. Let’s see how you can use this in the same way to reach real customers, get noticed, and build an authority profile in your industry using LinkedIn. Profile optimisation Ok, this is basic, but I have to say it. You need to optimise your LinkedIn profile and do it well. This is not just