How to build a unique business by telling your story



I want to share with you one of my biggest fears when I started creating content and sharing with my audience my knowledge and expertise.

I felt like a nobody. Totally ignore and undervalued by my clients.

That was a painful truth that I needed to deal with and I am sure you have suffered in one way or another as well.

It sucks, right?

I did this podcast episode to share with you some tips and tactics that I learned these years and how you can apply this to start building a meaningful business based on NON-REPLICABLE core values.

This is YOU and your STORY. That makes you unique and makes you connect with your true audience. That’s the way you build a long-term business.

I’ll tell you something, you can use many tools and techniques to put your products and services and content in front of your potential customers.  SEO, PPC, Facebook Ads, Instagram Ads, you mane it.

All that is cool. Great techniques that will help you grow your business.

Just one problem…

There are thousands of people doing the same.

So then what? What makes you different? What makes your clients choose YOU and STAY with you so you can build a lifetime client portfolio?

Of course, you need something else. You need to offer UNIQUE value but you need to build a real relationship with them first, even before they become your customers.

That journey starts by telling your unique story and connecting with your 1,000 true fans.

I tell you what I’ve learned about all this in today’s episode.

Host: Fran Canete

Host: Fran Canete

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One Response

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