Fran Canete | The Content Way
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steal competitors audience

This is how to steal audience from your competitors, the nice way!

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Did you wonder how some people have such an amazing audience?

One of my favourites content creators is Ramit Sethi, from I Will Teach You To Be Rich. He is creating high-quality content for years.

Every time Ramit publish a new piece of content, let’s say a new blog post, rapidly have dozens of comments. Sometimes hundreds.

I have to confess that I feel jealous when I look at those things.

I would like to have that massive and loyal audience. Don’t you?

Can you imagine your own legion of 1,000 true fans spreading your content every day?

By the way, take a look at the previous link to check, in my opinion, an essential blog post if you are building an online audience. Was written by Kevin Kelly. Please read it.

That said, let me tell you something. You can steal some audience from your favourite influencers.

And the best thing. You are not stealing anything really. Indeed you are adding value to their audience and strengthening their authority.

Let’s see how can we do this.

Guest posting

If you are creating content of any kind and building an audience, you probably consume a lot of material about that topic.

Podcasts, blog posts, YouTube videos… And I am sure that you are being targeted on Facebook Ads with adverts like this:

  • “This is how I built a 6 figures business in 6 months.”
  • “This is how I went from sleeping on my parent’s coach to a seven figures business, in 1 year.”
  • “I’ll show you how you can make money today with Facebook, Instagram,…”
  • And so on…

Have you been reached with something like this? I bet you were.

A lot of magic formulas out there about how to grow an online business. And you feel like you can’t trust in any of them.

Why?

I’ll tell you this way. In the gold rush, the ones who made real money were the ones selling shovels.

Do I need to say more?

You have a massive opportunity to create an online business and build something great. And because of this, there is a lot of people trying to sell you a shovel.

The shovel these days are shiny techniques with the promise to give you fantastic results.

But just a few of them explain, on a clear way, HOW they are going to do this.

And the truth is, that building a business takes times. Lots of time.

When you are building your audience, every new person who follows your content counts. Every single one.

Especially at the early stages, when you will need to grow your list almost one by one.

One of the best ways to do this is using guest posting.

Which basically is create high-valuable content on a site with a higher audience than you.

Let’s see how guest posting works.

steal audience competitor

Become a “killer comments” machine

Writing killer comments is one of the quickest ways to get traffic from other sites.

But traffic doesn’t mean audience, necessarily.

The important thing on writing KILLER comments is to show up your expertise. If you want to do this, you need to share valuable content to the post you are writing the comment for.

Let’s do a test. Do you want?

First thing, do a quick research and find around 5 top blogs talking about your topic.

Then go to the last blog post they published. Read it. And take a few minutes to think how to complete the post with a little piece of valuable content.

You can write a reference from an authoritative source that supports the main post idea.

Or you can share a personal experience solving the problem they are talking about in the post.

I am sure you have something valuable to share.

The secret here is avoiding to write comments like, “great post, a lot of valuable tips.”

Feels great receiving comments like this, don’t get me wrong.

But from a content point of view, they are not very helpful. Don’t you think?

Take a look at your Google Analytics in the next few days. If you check your referrals section, you will see some traffic coming from those places.

Let me know in the comments below the result of your test!