Think about your best friends. Or any good friend, even if they are relatively new friends of yours.
What do they all have in common?
Maybe you met some of those friends at school, years ago. Or at the university. Maybe it was on a holiday trip to Bali because they were staying in the same hostel than you.
Anyway. If you pay attention, you’ll notice that you share a specific story of your life with them. In other words, you are linked to them through a unique life experience.
In the same way, some online businesses have an engaged audience that follows them everywhere and buy virtually anything that they sell.
As I’ll tell you later, both scenarios follow the same principle.
But on the other hand, other online businesses, the big majority, even if they are selling their services and products well, they don’t have that legion of fans.
And ultimately, that kind of fans and followers are the base of building a long-term online business.
This is called die-hard fans. And if you want to build a long-term business, you will need to build not just an online audience, but a legion of die-hard fans.
One of the most powerful ways to attract die-hard fans is by telling your unique story. But for some reason, nobody teaches us at school how to tell our story and how to share it with the entire world.
I am going to tell you in this post a few tips and techniques to tell your story in a way that you can engage with your audience and build a long-term relationship with them.
And the same way that you build a friend circle that follows you and cares about you, you’ll be able to start building your legion of die-hard fans.
How to tell interesting personal stories
Maybe sounds ridiculously obvious, but before telling any story, you need something to tell, right?
And this is a tricky part of your journey to The Content Way because, for some reason, we all tend to think that we don’t have a meaningful story to tell.
We undervalue our personal story.
And I’ll tell you something, even if it sounds like a Walt Disney quote, we all have a great story to tell.
It’s a bit difficult because we all know stories of famous entrepreneurs and how they build their empires.
Bill Gates quit university at Harvard to start Microsoft. Steve Jobs, started his company in his parent’s garage and built the first computer for real people.
Both of them, with no high education, fought with industry giants like IBM!
And you? You are overwhelmed by those stories, don’t you?
But let me tell you something, behind every epic story, you’ll find a great storyteller. And the first step is to identify your story, make it yours, and analyze how that story changed your life.
Let’s see 4 simple steps to identify your personal story:
It looks the most difficult step, but actually is quite simple if you stop looking for epic stories like the previous ones. You need to find your story first, make it epic later.
So, rather than searching for the story of your life, search for a moment of change. Just that. It could be a professional change because you were fired or the company that you used to work for went into bankruptcy.
Maybe you moved to another country. Maybe you got divorced or lost a loved one.
We all have gone through something similar. Just search in your life and find one or more events that changed your life. It doesn’t need to be a huge change, just a change.
Let me tell you something about me. I got fired when I was in a great job position in baking when I was 26. The short version, my boss told me that I could never leave the office before my managers, even if I had all my work done.
That was shocking at that time, and I didn’t see that as a life lesson, and even less, I saw something positive in it.
It wasn’t until 5 years later when I realized that the event was an inflexion point in my life. The base of what I do right now and why I am an online entrepreneur.
Today, that negative event that I tried to forget for years has become one of my most powerful personal stories. More on this here.
Following the same example, you can find your “moments of change” and start building your own story from there.
How that event changed your life?
The next step to build your story is identifying what has changed in your life after that event. It is like one of those before and after images from fitness programs.
See your life before and after the event. In my case, following the example that I told you earlier, I had an amazing job at an early age, and after that, I was unemployed during the most severe financial crisis in the last 50 years.
It was a dramatic situation. I went to a well-paid job security to wonder where I was going to get my income next month.
Such a big change, it made me sees everything from a different perspective.
At this point you will find a ‘change of paradigm,’ this is the power that motivates your change and your story.
The outcome: Which lesson did you learn?
The next step is the outcome.
You need to get valuable learning from that experience.
The lesson for your story is the practical advice that you can apply in the future to improve the quality of your decisions, and therefore, your life. And more importantly, other people can apply it as well and take advantage of your expertise.
In my case, once unemployed, I’ve learned that there is no job security anymore. Maybe when my parents were young, it was such a thing. But not now.
The teaching was, build your own job and professional security, build a business based on you, become a highly valuable professional and you will never lack customers.
Working at a bank, wearing a nice suit and shiny shoes is cool. But just that, something cool.
It works for Harvey Specter. But in real life, you’ll be just a number on a big corporation that will kick you out if the numbers are bad. And then what?
My teaching was: build your own professional career and build a business based on you. Never delegate your professional (and personal) future to anybody else.
Sometime later, I discovered that the best way to do it was following The Content Way.
The statement, your unique angle, the why and the purpose
At this point, you are ready to make your statement. And this is your unique angle for doing things.
There is a lot of noise and clutter on the internet these days, and if you don’t have a clear statement, you will be like anybody else. You’ll get lost in the mess.
The statement is WHY. Why do you do what you do and not anything else?
It should be a reason, a purpose that backs up what you do. If you can base that rabid reason on your personal experience that legitimizes you to lead your cause.
And more importantly, that gives you a unique voice that will be heard for those that will become your die-hard fans.
A great example on how to tell your own story
Let me tell you about somebody that has built an amazing business around their personal circumstances and now own a legion of die-hard fans.
Did you hear of Casey Neistat?
Casey is a filmmaker, based in NYC. I am sure you came across to any of his YouTube videos at some point.
The story behind Casey is that of a young guy who dreamed of becoming a filmmaker.
The problem? He was a teen father, with no high education and no economic possibilities to have it.
Years ago, if you wanted to be a well-known filmmaker, you needed a lot of resources, but most and foremost, you’ll need money. Lots of money.
He moved to NYC and started creating short movies and any kind of video content with very low funds.
Eventually, the opportunities arrived, and he became more visible. An online video platform, called Youtube, was becoming an incredible platform for video content creators.
And guess what, there it was Casey, an expert video creator and filmmaker, capable of creating short and low budget videos. Incredible awesome videos.
Is he a filmmaker? Of course, he is. But not just in any way, he has a very personal style that changed the way people create content on YouTube.
He owns a personal story and of course, a legion of die-hard fans all over the world.
And now is your turn…
I know, by now, you should be thinking to something like: “O.K., that’s cool, he is Casey Neistat, I am miles away from there right now, how can I start building my story?”.
Everybody starts at some point. You need to focus on where you are right now and start from the beginning.
Building your story is a continuous process, every event, every lesson that you learn in life will be part of your BIG story.
So, be aware of what happened to you and keep your eyes open to what is happening right now. There is a story behind all that. I promise you.
A story that you own to the world.