Video Marketing is becoming more important than ever, and LinkedIn video is a clear step in the right direction to promote your video content to almost 600 million users.
In 2017, LinkedIn finally added native video as a content-sharing on its platform.
Do I need to say that came a bit late?
Many other powerful social platforms already offered video, which was probably their highest-priority form of content.
However, LinkedIn gives that “special touch”, as its the biggest social network for professionals out there.
If you can promote your content as a video on Instagram, Facebook and, of course, YouTube, what you can do with LinkedIn video is amazing.
Interacting with a virtually unlimited number of peers all over the world using powerful video content is a tool you simply cannot ignore.
LinkedIn has been focused on their LinkedIn Publishing Platform, but now it looks like they’re making efforts to bring video to the platform.
So let’s see what you can do with LinkedIn video, and how can you use it to build both your authority and credibility on the platform.
How to post video on LinkedIn
I want to show you a couple of options here, because you can share your video on the web version of LinkedIn as well as from the LinkedIn app.
If you go to LinkedIn web —straight from your computer— you’ll see something like this:
This is pretty much a regular post on LinkedIn where you can publish some text and add appropriate hashtags – and now, add video.
If you decide to share your videos from your mobile device, though, you’ll find some interesting variations I want you to take advantage of.
Uploading video to LinkedIn from your mobile
The first thing to do is to start a new post from your LinkedIn app. I’m sure you know how to do that.
You’ll find the option to add video content at the bottom. Like this:
At this point, you just need to tap the video-camera icon to upload your video from your phone.
But you also have another option to add video on the go, just like you will do on Instagram or Facebook.
You can record an event if you’re at a conference, or just a slice of your day-to-day work.
To do this, you use the option to record video directly from your LinkedIn App.
So far so good.
But you have a very interesting option available only on your LinkedIn App – the option to add a “selfie-video”, which makes your content much more personal and direct.
You’ll find the option to turn the camera around (so it points to your face) in the top right corner.
(I’m showing you where it is in the image below. I’m using my “trying to be cool” face. I failed on the last bit, I know.)
Anyway. If you want to upload video to LinkedIn, I recommend that you consider these different options according to the type of content that you’re sharing.
IMPORTANT: LinkedIn video upload limit
That said, there is a couple of other recommendations and limitations I want to share with you.
First, you’ll find some time limitations here. The minimum video duration for your videos on LinkedIn is 3 seconds. Which is not exactly a problem.
But you need to be aware that the maximum video duration for native LinkedIn video is 10 minutes.
Please note that I said NATIVE LinkedIn video. In a minute, I’ll show you a trick that enables you to upload videos of any length to LinkedIn.
Now I want to share another recommendation with you.
As you may have noticed, you can upload vertical video using your LinkedIn app. That’s cool, but you need to be aware that what your connections will see on their feed is a square section of your vertical video. They’ll see the full vertical video on LinkedIn only if they tap on it.
This is what I mean:
As I said before, you can only upload up to 10 minutes of video as a NATIVE video on Linkedin.
By native video, I uploading mean your own video file (.mp4, QuickTime, etc.) directly to the platform.
You have a clear benefit with this. LinkedIn will give more “juice” to native videos so you can promote your content internally. Just give it a try and test it yourself.
On the other hand, if you want to upload a video longer than 10 minutes, you do have a Plan B.
You can use a third-party video platform – YouTube – to embed videos in your post, and these ones can be as long as you want.
How do you do it? Just copy your YouTube URL and paste it into your post. It will automatically be inserted.
IMPORTANT NOTE: Even if you have the option to upload long videos using this tip, I encourage you to consider whether you’re offering value to your LinkedIn connections by doing this. If you are, great. Or are you just trying to spread your content everywhere you can?
LinkedIn users are not on the platform to watch a 50-minute video. They’re probably at work, and don’t have time for that —unless they’re being paid for doing nothing.
IMPORTANT: repurposing content ≠ copying your content everywhere you can.
LinkedIn video specs
Ok, we’ve seen how you can use LinkedIn video and how to upload video on LinkedIn. I showed you a few video limitations, but there is a full list of technical specs you need to be aware of.
You don’t want to create a full video as part of your LinkedIn content strategy, only to find out later that your video can’t be uploaded.
Please take a quick look here:
What type of files does LinkedIn support?
ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.
The following file types and codecs are NOT supported:
What are the file requirements for the video?
Max file size: 5GB
Minimum file size: 75KB
Max video duration: 10 minutes
Minimum video duration: 3 seconds
Resolution range: 256×144 to 4096×2304
These are some great examples of video content on LinkedIn
At this point, you are probably wondering how can you apply this to your own LinkedIn video content strategy.
No problem, I was doing the research for you and compiling a few great samples from companies who post video on LinkedIn like a pro.
EY: Create conversation and bring value to your connections and followers
Consulting firm Erns & Young do great on LinkedIn you can take a look to their LinkedIn Page to get some inspiration.
They have recently published a video showing the results from a poll where they were asking for the main challenges for transforming your business.
That’s a cool idea to make a video with the results for a few reasons:
- They are sharing business insights that could be useful for many small consulting firms.
- They are engaging with the “true paint” that their target audience is facing.
Cognixia: educating and driving signups for training
Cognixia is a digital training company that uses video in a clever way. They do training, so educational videos are a priority in their LinkedIn content strategy.
In this video, they teach their audience the importance of adopting cloud systems in e-commerce.
They have created a short video, about 2 minutes, to illustrate on a clear way the educational content and finishing with a call to action to drive people to a landing page with more information about the topic a signup form to join one of their free training.
This illustrates again the importance of reviewing the length of your video content on LinkedIn.
Conclusions and final tips about LinkedIn Video
When you are creating video content for LinkedIn you need to keep in mind what is the outcome for that particular piece of content.
You need to educate, inform and engage your audience but do not bore them with a long-form content that they cannot see in full and, more important, they miss the call to action.
Video content is one of the most powerful forms of content today and this allows you to engage with your audience on a deeper way and stand out from your competitors.
Are you sharing your videos on LinkedIn at the moment? Leave me a link to your videos on the comments!