Why does not your content catch the attention of your audience?

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Ok, I’ve been there a lot of times.

You have created a new piece of content, you did your research, added lots of resources and actionable tips.

But when you hit publish, looks like nobody is interested in your content. Why? This is your topic and you are writing for your audience.

TCW 9

Let me tell you that behind that lays an uncomfortable truth. This is the fact that your audience is not interested in what you are talking about.

But let me be even more specific, because they actually don’t care about you, or me, they simply care about their problems.

And let’s be honest, that’s quite fair. They don’t owe you anything yet.

So in this episode, I am sharing with you the main reason why your audience is not paying attention to your content, and how you can fix this situation.

I’ll give you a clue using the words of my admired Joe Pulizzi:

“You are not the target of your content”

 

Can I help you with your content strategy?

By the way, before I leave you with the episode I want to let you know that I am currently offering limited spots for my Content Strategy consultation.

If you are struggling to identify who is your audience and which content should you create to get results and achieve your goals, you can send me an email and book a strategy session with me.

Host: Fran Canete

Host: Fran Canete

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