Building a business based on your expertise and knowledge is hard, let’s face it. Actually it’s supposed to be hard.
We are living in a highly crowded online world where every day is more difficult to get the attention of your audience. Actually, we have just a few seconds to catch somebody’s attention before is gone forever.
So, how can you get their attention, provide lots of value, and engage with them in a unique way?
This is where podcasting becomes a powerful marketing tool for you and your business. Whether if you are building a business based on your knowledge and expertise of you are growing your small business, you can amplify your marketing impact and get access to a larger audience of potential customers.
I am bringing today the 5 main reasons, or benefits, to start a business podcast today:
- Build credibility: Developing your own voice.
- Your dream 100 connections network.
- Capitalize on a growing channel.
- Podcast Listeners Have Grown 37.5% in the last 3 Years & 37% of Americans Listen to Podcasts Monthly.
- 75% of the US population is familiar with the term “podcasting”.
- New monetization opportunities.
- 45% of monthly podcast listeners have a household income of over $75K.
- Engage your audience
- 80% of podcast listeners listen to an entire podcast episode.