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employee happy

How To Engage Your Employees Using LinkedIn (And Build A Powerful Brand)

What’s the main reason why some people are more likeable than others? You know, that kind of people that everyone wants to hang out with. I’m sure there are a lot of reasons for that. Although I’m not an expert in social behaviour, I’ve read a bunch of books on the subject. My conclusion is that people are more likeable when they make others feel special. You know, the people who make you feel comfortable during a conversation by asking the right questions and engaging with your interests. Think about it. Would you like somebody who only talks about himself

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build an audience without a blog

How To Get An Online Audience When You Don’t Have A Blog

I am a huge procrastinator. If I’ve learned anything, it is how to differentiate between EXCUSE and BARRIER. Let me tell you the difference between them, based on my own story. Did you know that I am from Spain? I am. I started learning English when I was 29 —I’m 34 as I write this. Twenty-nine is pretty late in life to learn a new language. Anyway. At the time I decided to write my blog and start building a business following The Content Way, I was unable to write more than 400 words. So I was building my website,

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working from home

The Unsexy Reality Of Working Online, And How To Improve It

“Working online must be amazing!” This is what a guy told me some time ago. We were at a bar having some drinks, because it was somebody’s birthday. It was one of those situations where you’re chatting with a friend of a friend and comes up the question: “So what do you do?” I was focused on my international trade consultancy business at the time. So I explained what I was doing. I said: “Basically, I am based here in the UK, my clients are in Spain, and I provide them with market intelligence reports about Latin American markets. You

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This Is The Truth About LinkedIn Premium: Is It Worth It?

LinkedIn premium is not cheap, that’s a fact. But, is it worth it? Well, it depends on your situation and the strategy you are following on LI, if you have a strategy at all. I’m going to tell you in this posts, the exacts situations when you should pay and you shouldn’t pay for LinkedIn premium.

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Contant with anyone Tony Robbins

How to get to ANYONE on LinkedIn (Included Tony Robbins)

Imagine that you could reach out ANYBODY. That key person or decision maker that you know if you just can pitch your proposal you will gain a huge deal. Ok, I’ll teach you in this post how to GET TO ANYONE ON LINKEDIN. And I am going to show you how my reaching out Tony Robbins, so you’ll be able to contact whoever you want.

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LinkedIn publishing

How to publish and distribute your content on LinkedIn

I’m surprised at how many people don’t know about the LinkedIn Publishing platform (or LinkedIn Pulse). Did I say surprised? Sorry, I forgot I was talking about LinkedIn, which is probably the most counterintuitive social platform out there. Let’s be honest: they’ve built an amazing platform (my favourite one), but they have a lot to improve in terms of usability. Actually, that’s good news if you’re considering paying attention to this social platform. LinkedIn is not just a social media platform – it’s a content platform, too. If you do your homework, you can use LinkedIn to stand out as

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frugal or cheap entrepreneurs

Frugal Entrepreneur or Cheap Entrepreneur — Which Are You?

I was recently re-reading Ramit Sethi’s book, I Will Teach You To Be Rich. I love re-reading good books. I always find something new or something I missed on my first reading or that now has a completely different meaning for me. Does the same thing ever happen to you? Anyway, I was reading a chapter where Ramit talks about the differences between frugal and cheap people from a personal finance context. This was a great approach. By the way, if you don’t know Ramit, he teaches people how to achieve a “rich life” (not all about money) by applying

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content roadmap

Why is a content roadmap so important – and how you can create one

I love my mum. But I admit it: when I was young, something about her drove me crazy when I went out for shopping with her. Let me give you some context – and I promise it’ll relate to how to create a content roadmap. A few years ago, I used to go with my mum to buy new clothes. I was a student then. Sounds fair, right? The thing is, when she said, “I’m going to the shopping center. Do you want to come with me and buy some new clothes?” What I understood was: “I’m going from point

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LinkedIn Social selling index

This is how to measure and improve your Social Selling Index on LinkedIn

LinkedIn is all about authority, credibility and building relationships. But the truth is, few people pay attention to those things – not, at least, in the right way. And let’s be honest: LinkedIn is not an easy social network to understand. I’ve said that LinkedIn is about authority, credibility and building relationships, but if you think about it, our personal relationships are based on the same fundamentals. Let’s think in the context of a networking event. We’ve all been there. People coming in and out, talking in small groups, exchanging business cards, shaking hands, and so on. A networking event

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